Mindshare PR | Welcome

Deep Tech Knowledge and Data Driven PR Turns Your Vision into Value

About Us

Mindshare PR has been working closely with B2B tech innovators since 2000, consistently helping them differentiate themselves from their competitors to achieve their business goals. We frequently work with our clients from company founding to exit, and work with them again when they create their next big thing. Mindshare PR is based in Los Altos, Calif., the heart of Silicon Valley, and represents clients around the globe.

The Mindshare Difference

Decades of Expertise

Mindshare provides well-considered, time-tested and data-driven counsel to tech founders. Our team of experienced professionals has a deep understanding of B2B technology, the tech business landscape and the expertise to build impactful, bottom-line-driving, industry leading PR programs.

Uniquely Data Driven

Mindshare leverages a data-driven approach to create measurably impactful PR programs that empower our clients to blaze new paths and transform the world through their ideas.

Trusted Partner

Mindshare understands how hard founders work to build their companies, and that work-life balance can be hard when building great things. We understand their commitment and sacrifice, and work to match their energy, enthusiasm, and passion in our work and results.

Sample Of Client Experience

Proven Success

1000+

Successful Company And Product Launches

Forbes award for top agency

Top Woman in Tech from PRNews

30+

Client Acquisitions

Leadership

Heather Fitzsimmons

Founder and CEO

My biggest focus with clients is understanding their big picture company goals so that we can create a PR strategy that best serves them. My experience prior to founding Mindshare PR spans four agencies and two technology startups working in-house where I focused on everything from traditional PR to crisis communications to media training, messaging and positioning. I started Mindshare PR in 2000, with the goal of working more closely with our clients, and becoming partners with the founders and technologists. I am inspired by innovative technologies. Along with PR, I like networking and connecting clients to like-minded companies and people inside and outside of Silicon Valley which has led to a number of successful exits. Outside of work, I love swimming, gardening, spending time with family and traveling.

Wilson Craig

SVP/GM

I am an adventurer by nature and thought by the age of 10 that I would spend my whole life as a newspaper reporter. Meeting people, hearing their stories, seeing and experiencing things and sharing it all with others is what drives and fulfills me. I moved from the newsroom to public relations early in my career, but my earliest drivers remain. In addition to a deep focus on messaging development, delivery and amplification, I have always been drawn to the analytical, data-driven side of PR. I have a passion for metrics, competitive comparison, and other quantifiable aspects of our work that help us secure the most impactful opportunities for our clients and ensure that what we are saying, how we are saying it, and to whom, are directly aligned with the business outcomes we and our clients are working to achieve. On the side, I play blues guitar and take travel pics whenever I can.