Getting Results

Mindshare PR specializes in the development and implementation of cost-effective, results-oriented public relations programs. Founded by Heather Fitzsimmons in December 2000, Mindshare PR helps clients raise their awareness level among target audiences by creating well-rounded, strategic public relations programs that enable them to succeed in today's competitive, ever-changing environment.

Our Approach

At Mindshare PR, we research and understand a client's target audiences and competition, analyze current market trends, and examine the future landscape of the market space our clients occupy. From this knowledge, we tell our clients where they need to go and how we can help them get there.

Defining Mindshare

  1. the amount of time spent thinking about something (Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6)
  2. to establish what is called mind share (or share of mind). When people think of examples of a type or category of product, they think of a limited list (referred to as an evoked set). Any product included in an evoked set has mindshare. (
  3. to make a product or service stand out from the competition, get editorial coverage and stay top-of-mind with key audiences (Mindshare PR)

I've hired Mindshare PR at two companies because they are the perfect partner.  Of the many agencies I've utilized over time,  Mindshare is by far the most efficient and effective.  With minimal time required on our part, they are able to understand our technology and pitch the right press and analysts to ensure a high degree of quality coverage -- every time.  Their contacts are exceptional, and their firm consistently provides solid strategy with excellent results for us.

Founder and CEO, HotLink V