Messaging and Positioning
Without a solid strategy and key positioning, even the most innovative companies, best products and important announcements can go unnoticed by the public. We work with our clients to evaluate and develop winning strategies that will have an impact among the key influencers. We help clients crystallize their message and ensure that it stays consistent across all audiences.

Company and Product Launches
A successful company or product launch is critical for laying the foundation for future growth and generating interest and sales. We work with our clients to outline and execute a launch strategy that will be most effective for reaching their target audiences. We coordinate press and analyst briefings, speaking opportunities and reviews to maximize the impact of the launch.

Media and Analyst Relations
Successful execution of a public relations program begins and ends with media and analyst relations. We help clients make the most of their news by proactively contacting key media and analysts to introduce a new product, discuss an upcoming announcement, or simply to introduce a new idea. Our personalized approach helps clients build the long-term relationships with media and analysts that are essential for implementing an effective public relations program.

Collateral and Materials
We know that excellent collateral is key in communicating our clients' messages effectively. Whether you need press releases, media kits, or bylined articles, we develop high-quality materials that are straightforward, compelling, and results-driven.

Speaker's Bureau
Industry events are an important place for companies to make their mark. MindShare PR identifies the industry events that are key venues for our clients, and works with event organizers to secure speaking opportunities. We then work with company executives to develop an effective presentation that will leave a lasting impression with event attendees.

Customer Case Studies
Raising the visibility of customer satisfaction and success stories is often the best way to convey a strong message to the media. We help our clients identify customer success stories and turn them into factual case studies that can be used to generate media coverage and also serve as powerful marketing and sales tools.

Audio/Visual Media
The 'spoken word' has long been the most direct way to tell a story and get the message out. Whether the format is a video news release (VNR), Podcast, corporate video, vigenette or product demo, we work with our clients from start to finish to craft the messages/story, work with the spokespeople and create the finished product.