Management Team

Mindshare PR approaches all projects with two goals in mind: to get results and provide unrivaled client service. This all starts with having the right team, and Mindshare PR realizes that there are a few key attributes that any well-rounded PR person must possess. Really good PR people listen well, read situations correctly, turn information into strategic PR ideas and are able to quickly and successfully implement ideas.

Mindshare PR is unique among agencies. Their knowledge of our industry and ability to deliver strategic PR programs and then flawlessly execute them made them a valuable partner and complemented all of our marketing efforts.

Former CEO, VMLogix

Heather FitzsimmonsPrincipal

Heather has more than 19 years of public relations experience. Known for providing effective strategy, as well as rolling up her sleeves and executing programs, Heather founded Mindshare PR in December 2000. She has worked both in-house and at agencies for a wide range of emerging and established technology companies, and has represented a number of private companies who have experienced successful exits including (Citrix), FastScale (EMC/VMware), Gluster (Red Hat), Ingrian Networks (Safenet), VMLogix (Citrix) and XenSource (Citrix). Heather's unique perspective on how and when companies should engage PR and her knack for creating effective programs that tie PR to business goals, has enabled Mindshare PR to work with some of the most well-known startups and entrepreneurs in the business. Heather holds a bachelor of arts degree in English from Loyola Marymount University, and has been recognized as a Top Tech Communicator by PR SourceCode in a survey of more than 800 media and analysts.

You may reach Heather at

Pam RobinsonAccount Director

Pam brings more than 12 years of public relations experience to the team. She has extensive knowledge of the network management, security and wireless industries, among others. Pam specializes in media and analyst relations and has developed many successful relationships with top industry analysts and media at business and IT trade publications. Prior to Mindshare PR, Pam was a senior account manager for Bass River Communications, a Cape Cod-based public relations agency specializing in helping launch new technology companies and products. Previous to Bass River Communications, Pam worked for OSullivan Communications as a public relations specialist.

You may reach Pam at



What PR advice would you give a technology startup?
Companies can gain a tremendous amount of visibility through PR, but a strategic and consistent approach to PR activities is key. Having a great PR team and a successful campaign can result in technology partnerships and customer wins. As one editor once told a former client, "I've seen hundreds of startups with great products fail due to lack of PR." It seems obvious that if people/potential customers do not know of you, they do not know they might want to buy your product.
What is a common misperception about PR?
I think a common misperception about public relations is that it is like advertising and that coverage is the result of merely contacting a magazine at the right time based on an accurate and easily accessible calendar of article topics (an editorial calendar). Securing coverage can be quite difficult as you are typically vying against dozens of other companies all trying to obtain the reporter's time and interest. This is why it is key for clients to understand and clearly convey how and why they stand out in their space.

Julie GallaSenior Consultant

Julie Galla has 18 years of public relations experience, including media relations, account management, customer success stories/reference programs and writing. Julie leverages her expertise in strategic planning, presentation, management, and implementation of PR and customer reference strategies to develop effective communications programs. Over the course of her career, Julie has been influential in the planning and implementation of full-service public relations and customer success story programs for a host of technology companies including Adobe Systems Inc., Fujitsu Computer Systems, NetApp, Sun Microsystems Inc., and

Julie began consulting with Mindshare PR in 2001. She has also worked as public relations manager at Pivotal Corporation, a leading developer of customer relationship management solutions. During her tenure at Pivotal, she developed and managed the company's PR program from inception through to the company's initial public offering and was instrumental in garnering international exposure for the company and its products within IT, business, and analyst communities. Julie has also worked at Corel Corporation, overseeing public relations programs surrounding the company's graphics and desktop publishing products. Julie holds a Bachelor of Public Relations from Mount Saint Vincent University in Halifax, NS Canada.

You may reach Julie at



Why did you choose to go into PR?
I'm a news hound and considered going into journalism but I also love working in a business environment– PR seemed like the perfect combination.
What is your favorite part of your job?
I'm always learning something new.
What constitutes the perfect client?
I love working with clients that view PR as a partnership—clients who take the time to help me really understand their business and their technology; share and are willing to brainstorm ideas; and client who are wiling to listen to new and different ideas.
What is a common PR mistake people make?
Many technologies companies put all of their PR focus on launches and major announcements and then ignore PR in between.
What traits do good PR people have?
Smart, inquisitive, creative, honest, and a little bit fearless.