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The Mindshare PR team includes seasoned veterans in cloud, virtualization, networking and security technologies, with decades of experience in planning and executing media, analyst and social campaigns.
Heather Fitzsimmons, Principal, Heather Fitzsimmons, principal, has more than 20 years of public relations experience. Known for providing effective strategy, as well as rolling up her sleeves and executing programs, Heather founded Mindshare PR in December 2000. She has worked both in-house and at agencies for a wide range of emerging and established technology companies, and has represented a number of private companies who have experienced successful exits including Cloud.com (Citrix), FastScale (EMC/VMware), Gluster (Red Hat), Ingrian Networks (Safenet), VMLogix (Citrix) and XenSource (Citrix)
Wilson Craig, Senior Vice President and General Manager, Wilson Craig, senior vice president and general manager, has 20 years' experience in software and infrastructure technology. Wilson led PR and AR at Packeteer prior to joining Cisco, where he led service provider public relations and helped start the company's social media program. He then joined Brocade, where he led the company's Ethernet networking public relations team and started its social media program. He led public relations and analyst relations at leading Wi-Fi vendor Aruba Networks from before starting Parallax Public Relations, where he counted Meru Networks among his clients. Wilson joined Mindshare in June 2014.
Pam Robinson, Sr. Consultant, Pam Robinson, vice president, brings more than 17 years of public relations experience to the team, and specializes in media and analyst relations. Prior to joining Mindshare PR in 2000, Pam was a senior account manager for Bass River Communications, a Cape Cod-based public relations agency specializing in helping launch new technology companies and products. Previous to Bass River Communications, Pam worked for O'Sullivan Communications as a public relations specialist.