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Our Approach
About Us
Mindshare PR has been collaborating with innovative B2B technology companies since 2000. Based in Silicon Valley, we have an international reach and represent clients around the globe.
Mindshare PR’s clients are focused on building competitive businesses, and so are we. We provide a uniquely differentiated relationship due to our decades of experience and understanding of technology. It is not unusual for our clients to be with us from their founding to exit or to be repeat clients with new companies. We partner with our clients to understand their business and public relations goals, and develop category-creating, data-driven programs to help achieve them.
We are recognized as a top agency in the United States, and have partnered on more than 30 successful exits for our clients.
Our Team
The Mindshare PR team includes seasoned veterans in cloud, virtualization, networking and security technologies, with decades of experience in planning and executing media, analyst and social campaigns.
Heather Fitzsimmons
Principal
Heather Fitzsimmons, Principal, Heather Fitzsimmons, principal, has more than 20 years of public relations experience. Known for providing effective strategy, as well as rolling up her sleeves and executing programs, Heather founded Mindshare PR in December 2000. She has worked both in-house and at agencies for a wide range of emerging and established technology companies, and has represented a number of private companies who have experienced successful exits including Cloud.com (Citrix), FastScale (EMC/VMware), Gluster (Red Hat), Ingrian Networks (Safenet), VMLogix (Citrix) and XenSource (Citrix)
Wilson Craig
Senior Vice President and General Manager
Wilson Craig, Senior Vice President and General Manager, Wilson Craig, senior vice president and general manager, has 20 years' experience in software and infrastructure technology. Wilson led PR and AR at Packeteer prior to joining Cisco, where he led service provider public relations and helped start the company's social media program. He then joined Brocade, where he led the company's Ethernet networking public relations team and started its social media program. He led public relations and analyst relations at leading Wi-Fi vendor Aruba Networks from before starting Parallax Public Relations, where he counted Meru Networks among his clients. Wilson joined Mindshare in June 2014.
Pam Robinson
Sr. Consultant
Pam Robinson, Sr. Consultant, Pam Robinson, vice president, brings more than 17 years of public relations experience to the team, and specializes in media and analyst relations. Prior to joining Mindshare PR in 2000, Pam was a senior account manager for Bass River Communications, a Cape Cod-based public relations agency specializing in helping launch new technology companies and products. Previous to Bass River Communications, Pam worked for O'Sullivan Communications as a public relations specialist.
Trusted by the most innovative companies in tech.
Mindshare clients include leaders in cloud, virtualization, security, networking and mobile technologies.
