Bromium is re-inventing enterprise security with micro-virtualization, which was designed to protect businesses from advanced malware by design, while simultaneously empowering users and delivering real-time threat intelligence to IT. Unlike traditional security methods, which rely on complex and ineffective detection techniques, Bromium protects against malware from the Web, email or USB devices, by automatically isolating each user-task at the endpoint in a hardware-isolated micro-VM, preventing theft or damage to any enterprise resource.
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Objective/Strategy
In June 2011, Bromium was to announce a Series A funding round and the general concept behind the company, rather than a full depiction of the technology/product. Mindshare’s suggested strategy was to launch on-stage at GigaOm Structure to announce that Simon Crosby was leaving Citrix and co-founding Bromium, which was backed by a Series A investment from Ignition Partners and Andreesen Horowitz.
This provided an opportunity for Simon Crosby to leave Citrix and continue to have a platform for which to secure interviews and speaking slots, as well as begin to create a following for Bromium on Twitter and their blog feed. No product or company details were disclosed.
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The announcement resulted in more than 30 unique articles, and an immediate
following on their social media channels. It also allowed the company to recruit
engineering talent, field partnership requests from key security companies and
secure a number of “companies to watch” listings.
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