Cloud.com was a venture-backed software company based that developed open source software for the implementation of public and private cloud computing environments. Its software, CloudStack, is designed to make it easier for service providers and enterprises to build, manage and deploy offerings similar to Amazon EC2 and Amazon S3. In July 2011, Cloud.com was acquired by Citrix Systems.
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Objective/Strategy
To combat industry discussion that few companies were using IaaS clouds in production and to differentiate Cloud.com from the competition, Mindshare PR was tasked to showcase momentum within the space. To do this, Mindshare suggested and executed a blitz of customer announcements during a six week time period.
Get In TouchImpact
Within the six weeks, Cloud.com’s website traffic tripled with posts, reposts and links increasing traffic from 30k unique visitors that month to over 96k visitors. From a competitive position, this pushed Cloud.com to 7x traffic versus their top three competitors and it put them to the top page for SEO for their top five key terms. Product downloads quadrupled, growing from around 500 downloads per week to over 2100.
“Mindshare has the credibility and access to the top publications and events that are crucial to the success of a high profile launch. With Heather’s help we pulled off an incredibly high-profile – yet mysterious – launch – just what we needed because we were still knee-deep in product development. I would never launch a company without her.” – Simon Crosby, co-founder and CTO of Bromium
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