Vapor IO provides the industry’s first intelligent, hyper modular data center solution. Significantly lowering capex and opex costs when building and running data driven data centers, Vapor IO provides an integrated solution to integration problems. Eliminating complex structures and parking lot data centers, Vapor IO offers a true intelligence platform for any data center workload.
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Objective/Strategy
In March 2015, Vapor IO was to exit stealth mode and introduce the world’s first intelligent, hyper modular data center solution to market. Mindshare was tasked in launching the company and introduce its first three products to market. Given the company was launching a solution not yet seen in the market, Mindshare PR worked closely with the Vapor IO executive team to craft messaging not only around the products, but the industry and market itself. Mindshare suggested a heavy emphasis on media relations, putting Vapor IO executives in front of top reporters in the space.
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The company launch resulted in more than 23 unique articles within the first week. Vapor executives also met with top reporters like Quentin Hardy of The New York Times, resulting in coverage. The company was also placed on a number of industry watch lists such as the Top 10 Coolest Cloud Startups of 2015 and 25 Emerging Vendors You Need to Know.
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