Twenty-five years of B2B technology PR.
Headquartered in Los Altos, California with team members nationwide. We help companies that win with developers grow into enterprise markets, and we help enterprise companies earn trust with technical practitioners.
- ›Founded in December 2000
- ›Boutique PR firm specializing in B2B public relations
- ›Headquartered in Los Altos, California with team members nationwide
- ›Thousands of launches, hundreds of founders and more than 40 client acquisitions by top public tech companies
What we bring to every engagement.
- Deep fluency with B2B technologies bought by developers, platform teams, CIOs and executive decision-makers — and the ability to translate between them
- Strong relationships with key B2B, business and general IT media, analysts and bloggers
- Long track record of custom PR/AR programs that measurably impact the bottom line
- Know-how to identify latest industry trends and create relevant content that attracts attention across technical and executive audiences
- Proactive/reactive media pitches, blog posts, contributed articles, social media, Q&As, etc.
- Strong relationships with industry media, analysts, influencers
Heather Fitzsimmons
Heather Fitzsimmons founded Mindshare PR in December 2000 and has led the firm as principal and CEO ever since. Over more than 25 years in public relations, she has built a reputation for launching category-defining B2B technology companies and guiding founders and executive teams from earliest-stage storytelling through IPO and acquisition.
Before founding Mindshare, Heather held senior roles at Edelman Public Relations, Kamer-Singer & Associates, and Bender, Goldman & Helper, where she began her PR career in 1994. She holds a B.A. from Loyola Marymount University.
Heather's launch and growth work spans many of the last two decades' most influential enterprise infrastructure, developer tools and B2B technology companies. She was named to PR News' Top Women in PR list for her work elevating disruptive B2B technology brands into the enterprise mainstream.
Today, Heather continues to lead client engagements at Mindshare and partners with founders and executive teams across cloud, data, developer tools, enterprise infrastructure and AI — the categories where the firm has spent 25 years turning technical vision into market value.
Wilson Craig
Wilson Craig is Senior Vice President and General Manager at Mindshare PR, where he leads global media relations, analyst relations, executive communications and social programs for B2B technology innovators. A communications leader with more than 25 years in the industry, he brings a rare combination of in-house and agency experience to every engagement.
Before joining Mindshare, Wilson held communications leadership roles at Cisco, Brocade and Aruba Networks, where he built corporate communications and social media programs from the ground up. Earlier in his career, he worked with technology clients through major product launches and acquisitions at agency roles including Parallax.
Wilson has secured coverage in outlets including 60 Minutes, TIME, CNNfn, The New York Times, the Wall Street Journal, the San Francisco Chronicle, Fortune, CNBC, Newsweek and People Magazine, and has run communications programs spanning San Francisco, Hong Kong, London, Madrid, Munich, Paris, Singapore and Sydney.
Today, Wilson partners with founders and executive teams across cloud, data, developer tools, enterprise infrastructure and AI — helping turn technical vision into market value through clear, sustained storytelling.