Defining thenarrativefor tech leaders.

A Silicon Valley PR firm for B2B technology companies, where the buyer is technical, the product is complex, and credibility with developers and enterprise decision-makers both matter.

Clients
The Mindshare Model

What we bring to every engagement

Developer-rooted, enterprise-ready

Your technical credibility is an asset, not something to sand down for a boardroom audience. We help developer-first companies build relevance with CIOs, platform teams, and executive buyers without losing the engineering community that got them here.

Narrative architecture

Every engagement starts with a messaging backbone: a defensible point of view, proof points that hold up under pressure, and language sharp enough to travel intact from the founder's mouth to a reporter's story to a buyer's internal memo.

Founder and leadership authority

We build durable visibility for founders, executives, and technical leaders through bylines, keynotes, and sustained relationships with the journalists and analysts who shape how your category is understood.

Share of Voice as a compass

Our measurement model tracks coverage, message pull-through, and momentum against the competitors you actually worry about. It tells you where you stand in the conversations that matter to your buyers, not how many clips you collected.

Services

PR services & capabilities.

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  • 01Strategic Program Development
  • 02Media Relations
  • 03Analyst Relations
  • 04Content & Materials
  • 05Social Media & Thought Leadership
  • 06Speaker Platform
  • 07Awards Program
Case studies

Selected work.

PR & Analyst Relations2024–2026
Buildkite logo
Buildkite

Buildkite was a capable player in a CI/CD market dominated by GitLab, GitHub Actions, and Jenkins. Mindshare helped create and own a new category, the "Agentic SDLC," positioning Buildkite's Scale-Out Delivery Platform with customer proof from Reddit (builds up to 2× faster, queue times down to ~5 seconds) and sustained analyst engagement. The narrative landed ahead of GitLab, GitHub, and Dagger.

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PR & Analyst Relations2025–current
CodeRabbit logo
CodeRabbit

As AI-generated code floods engineering teams, review has become the bottleneck. Mindshare is building CodeRabbit's authority on AI code quality through proprietary research (13.9M PRs analyzed for the Weekend Engineering Report, a 470-PR study showing 1.7× more issues caught) and earned media across The New Stack, DevOps.com, and Reddit. Customer proof from Showpad: 65% less review workload, 46% faster cycle time.

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PR & Analyst Relations2021–2023
Cortex logo
Cortex

Mindshare launched Cortex from stealth and defined the "Reliability as Code" category for internal developer portals. Coverage in TechCrunch, DevOps.com, and Venture Capital Journal helped take a YC-backed startup from a $2.5M Sequoia-led seed to a $15M Series A in roughly six months.

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PR & Analyst Relations2022–2025
Hasura logo
Hasura

Apollo out-covered Hasura 187 to 60 in GraphQL stories at the start of the engagement. Mindshare reframed the category as the "Operational Supergraph," built signature research franchises (State of the Supergraph report and Scorecard), and expanded Hasura's reach from developers to platform architects and the C-suite. Result: 10 Fortune 100 brands running Hasura in mission-critical services, including a Fortune 20 bank and a Fortune 10 healthcare firm.

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