Selected work.

Buildkite was a capable player in a CI/CD market dominated by GitLab, GitHub Actions, and Jenkins. Mindshare helped create and own a new category, the "Agentic SDLC," positioning Buildkite's Scale-Out Delivery Platform with customer proof from Reddit (builds up to 2× faster, queue times down to ~5 seconds) and sustained analyst engagement. The narrative landed ahead of GitLab, GitHub, and Dagger.

As AI-generated code floods engineering teams, review has become the bottleneck. Mindshare is building CodeRabbit's authority on AI code quality through proprietary research (13.9M PRs analyzed for the Weekend Engineering Report, a 470-PR study showing 1.7× more issues caught) and earned media across The New Stack, DevOps.com, and Reddit. Customer proof from Showpad: 65% less review workload, 46% faster cycle time.

Mindshare launched Cortex from stealth and defined the "Reliability as Code" category for internal developer portals. Coverage in TechCrunch, DevOps.com, and Venture Capital Journal helped take a YC-backed startup from a $2.5M Sequoia-led seed to a $15M Series A in roughly six months.

Apollo out-covered Hasura 187 to 60 in GraphQL stories at the start of the engagement. Mindshare reframed the category as the "Operational Supergraph," built signature research franchises (State of the Supergraph report and Scorecard), and expanded Hasura's reach from developers to platform architects and the C-suite. Result: 10 Fortune 100 brands running Hasura in mission-critical services, including a Fortune 20 bank and a Fortune 10 healthcare firm.

Mindshare positioned PlanetScale as "the database for developers" in a market crowded by Oracle, AWS RDS, and CockroachDB. Launches like Rewind (an industry-first database "undo") landed across TechCrunch, The Register, and InfoWorld. Signups grew approximately 160% quarter-over-quarter after general availability, with GitHub, Slack, Square, and Affirm among marquee customers.

Five years and more than a dozen launches, from the Series A through the $41M Series C. Mindshare ran media, analyst, and launch communications as Pulumi grew from a HashiCorp/Terraform challenger into a recognized infrastructure-as-code leader: 2,000+ customers, 150,000+ users, more than half the Fortune 50, and recognition on the Inc. 5000 (top 5%) and Redpoint InfraRed 100.

Mindshare partnered with Vercel through three years of hypergrowth, unifying the Vercel and Next.js brands, growing share of voice past Netlify, Gatsby, and AWS during key launches, and converting open-source momentum into enterprise demand. During the engagement, Vercel raised from $40M to $150M (Series B through D), reached a $2.5B valuation, and grew Next.js weekly npm installs from 500K to 2M.