PR & Analyst Relations2024–2026
Buildkite
Buildkite was a capable player in a CI/CD market dominated by GitLab, GitHub Actions, and Jenkins. Mindshare helped create and own a new category, the "Agentic SDLC," positioning Buildkite's Scale-Out Delivery Platform with customer proof from Reddit (builds up to 2× faster, queue times down to ~5 seconds) and sustained analyst engagement. The narrative landed ahead of GitLab, GitHub, and Dagger.
Agentic SDLC
Category narrative developed with Buildkite
Reddit proof
Flagship customer story in Tier-1 press
SOV vs. incumbents
GitLab Duo, Dagger, GitHub
Analyst + influencer
Relations and thought-leadership program
The challenge
- ›Small player in a mature, crowded CI/CD market (GitLab, GitHub Actions, Jenkins)
- ›Little room to differentiate on traditional pipeline architecture alone
- ›Needed to claim a new category before incumbents moved in
- ›Win credibility with the world's most demanding engineering orgs and the analysts who cover them
Mindshare approach
- ›Helped develop the 'Agentic SDLC' narrative — manifesto and point of view
- ›Positioned the Scale-Out Delivery Platform and Agentic Control Engine
- ›Built a flagship customer-proof program and reference-story pipeline
- ›Drove thought leadership, analyst relations and share-of-voice work vs. GitLab Duo, Dagger and GitHub
Results
- 01Customer proof stories, including Reddit, landed in Tier-1 developer and business press
- 02Marquee roster references — Airbnb, Shopify, Uber, Slack, Pinterest, PlanetScale — amplified across channels
- 03'Agentic SDLC' narrative landed ahead of GitLab, GitHub and Dagger in earned media
- 04Positioned Buildkite as the category creator of agent-native software delivery