PR & Analyst Relations2022–2025
Hasura
Apollo out-covered Hasura 187 to 60 in GraphQL stories at the start of the engagement. Mindshare reframed the category as the "Operational Supergraph," built signature research franchises (State of the Supergraph report and Scorecard), and expanded Hasura's reach from developers to platform architects and the C-suite. Result: 10 Fortune 100 brands running Hasura in mission-critical services, including a Fortune 20 bank and a Fortune 10 healthcare firm.
Operational Supergraph
Positioning developed with Hasura
State of the Supergraph
Owned research and report franchise
Gartner + Forrester
Analyst-relations program
SOV shift
vs. Apollo across launch windows
The challenge
- ›Apollo out-covered Hasura in GraphQL — 187 vs. 60 stories in 2023
- ›Apollo owned more community-generated and frontend-developer coverage
- ›The 'supergraph' category was unclaimed and underused by its originator
- ›Needed to reach platform architects and analysts, then pivot to AI-era data access
Mindshare approach
- ›Reframed the category as the 'Operational Supergraph' vs. Apollo
- ›Built signature franchises — State of the Supergraph report and Scorecard
- ›Drove launches: Supergraph v3, HasuraCon AI, Hasura DDN and COO/President hire
- ›Ran analyst relations (Gartner, Forrester, IDC, RedMonk) and an influencer program
Results
- 01Operational Supergraph positioning became Hasura's owned category narrative
- 02State of the Supergraph report circulated across LinkedIn, Reddit and trade press
- 03Execs Tanmai Gopal and Rajoshi Ghosh secured regular media and podcast placements
- 04Analyst briefings expanded from developer tools to data-platform and AI conversations