Mindshare PR
All case studies
PR & Analyst Relations2018–2023

Pulumi

Five years and more than a dozen launches, from the Series A through the $41M Series C. Mindshare ran media, analyst, and launch communications as Pulumi grew from a HashiCorp/Terraform challenger into a recognized infrastructure-as-code leader: 2,000+ customers, 150,000+ users, more than half the Fortune 50, and recognition on the Inc. 5000 (top 5%) and Redpoint InfraRed 100.

$41M Series C
Funding news announced and covered
12+ launches
Supported across product and platform
KubeCon + re:Invent
Event-driven media and analyst engagement
DevOps + cloud press
Sustained Tier-1 and trade coverage
The challenge
  • ›Cloud-infrastructure market crowded by HashiCorp/Terraform, AWS and legacy IaC
  • ›Differentiated, language-native technology was often boxed into a generic 'IaC' label
  • ›Needed credibility with both developers and enterprise buyers in analyst conversations
  • ›Far smaller and less funded than rivals, with limited existing exec visibility
Mindshare approach
  • ›Ran launch communications across the portfolio — AWS Provider, Registry, Deploy, ESC, Insights and Pulumi AI
  • ›Supported funding and milestone news from Series A through the $41M Series C
  • ›Built Tier-1 media and analyst relations across the DevOps and cloud press
  • ›Drove KubeCon, re:Invent, PulumiUP and the Cloud Engineering Summit presence
Results
  • 01Launch cadence generated consistent Tier-1 and trade coverage
  • 02Analyst briefings positioned Pulumi as a modern alternative to Terraform-centric IaC
  • 03Execs became regular voices in top-tier media and on industry podcasts
  • 04Customer evidence and event programming sustained momentum between funding rounds
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