PR & Analyst Relations2020–2023
Vercel
Mindshare partnered with Vercel through three years of hypergrowth, unifying the Vercel and Next.js brands, growing share of voice past Netlify, Gatsby, and AWS during key launches, and converting open-source momentum into enterprise demand. During the engagement, Vercel raised from $40M to $150M (Series B through D), reached a $2.5B valuation, and grew Next.js weekly npm installs from 500K to 2M.
Series B–D
Funding-round communications supported
Next.js Conf
First conference — strategy, promotion, coverage
SOV gains
vs. Netlify, Gatsby and AWS during launch windows
Tier-1 + trade
Coverage across developer and business press
The challenge
- ›Known for Next.js, but rivals drew more media and analyst attention
- ›Needed tighter brand linkage between Vercel and Next.js in coverage
- ›Every launch and funding round had to cut through a fast-moving cloud/web-dev market
- ›Executive voices needed consistent placement in top-tier developer and business press
Mindshare approach
- ›Ran a multi-phase PR/AR roadmap benchmarked on competitive share of voice
- ›Positioned Guillermo Rauch, Tim Neutkens and other leaders as category voices
- ›Amplified launches and funding news: Next.js 12, Turborepo, and Series B–D
- ›Supported the first Next.js Conf as a flagship developer event — strategy, promotion and launch communications
- ›Built a customer-evidence program, analyst briefings, podcasts and developer-event speaking pipeline
Results
- 01Overtook rivals in launch and funding coverage during key news cycles
- 02Vercel became firmly tied to Next.js and frontend innovation in earned media
- 03Customer stories consistently landed in Tier-1 developer and business press
- 04Sustained executive visibility across podcasts, keynotes and industry events